What Should My Course Price Type Be in LearnDash?

Choosing the right price for your online course can be challenging. Many course creators find it difficult to decide whether to charge a one-time fee, offer a subscription, or try something else. If you set the price too low, you risk insufficient earnings.

Price it too high, and potential students might walk away. It’s a common challenge, especially when your course is ready but you’re not sure how to sell it best.

The key is choosing a pricing type that fits your course content, your audience, and your goals. Need help figuring it out? Book your free consultation today for expert advice tailored to your course.

One-Time Payment – Simple and Straightforward

A one-time payment model is ideal for courses that do not need .It’s easy to manage and understand, especially for first-time course creators.

Students pay once and get full, lifetime access to the course.
Ideal for self-paced learning with fixed content.
Easier to promote with no recurring commitment.
Great for small to medium-length courses.

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Subscription Model – Grow Monthly Revenue

This pricing model works well if you’re offering continuous value, such as new lessons, support, or access to a learning community.

Students pay monthly, quarterly, or yearly for continued access.
Generates steady, recurring income.
Encourages longer engagement and retention.
Perfect for membership sites, ongoing coaching, or growing libraries of content.

Course Bundles – Offer More Value

Bundling courses lets you provide more content at a better price. It’s a great way to increase revenue while offering a full learning journey.

Combine multiple courses into one package at a discounted rate.
Helps students commit to long-term learning.
Great for tiered content (beginner to advanced).
Encourages upsells and cross-promotion of your other courses.

Enrollment Access – Open or Closed

How and when students can enroll in your course can impact urgency and sales.

Open Enrollment: Always available for purchase—best for evergreen courses.
Closed Enrollment: Only available during specific dates—creates urgency and exclusivity.
Closed courses often justify a higher price due to the “limited access” feel.
Choose based on whether your course is evergreen or event-based.